4
Nov

#howtoweb – Kris Hiiemaa – How to scale?

Below are some notes from Kris Hiiemma – How to scale? presentation at #howtoweb .

do your homework:
- don’t go for the whole US, take over a city at a time
- be ready for very high expenses
- before that – get your pricing right
VC money
- don’t raise to early – grow the business and have some numbers before.
- founder should be CEO (@SatishD)
- Raise seed money, Series A is not easy
- Don’t raise too much
- have focus before raising money
- keep in mind the costs (legal fees)
- try to raise from many investors, you need their connections
When you scale, it’s correct to have the right culture. The right way to build it is:
- promote your team first then hire outsiders, build the culture
- if you hire the CEO from outside, be sure you are ready for that (team, structure, product, processes, etc.)
- the top player costs 10% equety and 150 – 200k + EUR / year
two ways to fail – no customers or too many customers
have a working BO – helpdesk, service, payments, etc.
- track your costs (AWS might be too expensive)
Local? Yes
- localization is not translation + time zone
it is:
- following local rules (law)
- traditions and practices
- business processes
- markerting (very expensive)
When you go outside, you have to protect your IP – key asset:
- source code (use svn, access rights)
- make correct IP transfer agreements
Focus
- learn to say NO
- not all deals are good
- remove function per week
- be prepared for troubles
- prioritize
If you want to scale, you have to work very hard. Work or go home! It’s no game anymore, it goes very serious.
Team
- subcontract, use part-time guys, SET QUOTAS!
- don’t hire to many people at once
- keep your team small
- start new groups with separate managers
Set clear targets
Motivate
Competition?
- Should you worry? I think no, add your original idea.
- use smart tools (uverbu, alexa, google, alerts and trends)
- don’t obsess over them
Are you a winner?
Winners have:
A process, organization, Focus, Ability to handle failures = transform
Don’t give up, try again!
Try to learn from failures.
Funnel
- lead generation (Marketing SLA)
- SEM, SEO, AD’s, blog, PR
- lead qualification
- follow up team
- closing ratio
Don’t waste the leads!
Choose only the best guys who deliver fast!
Understand your growth!
Conclusions:
- sales (customer acquisition) driven product development
- build your KPI’s – metrics
- Fofucs on SALES
- Iterate (fire fast)

Popularity: 4% [?]

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Welcome to my website!
My name is George Olah and I am an entrepreneur and web developer. My favorite web domains are web development, online gaming, gamification and social shopping. If you need any work done in these fields please contact me!
Signup for the Newsletter

Twitter Updates
© Copyright 2010-2017 George Olah. All rights reserved. Proudly powered by WordPress.